Hungry Studio 100 breeds on using a vibrator acquisitions in America

After a dip buttons Studio 100, well known from K3 and Samson, again with growth. The theme leg and acquisitions in the United Kingdom and the United States should give an extra boost.



Entertainment Company Studio Porn Anal 100 placed in recent years on a journey that resembled a ride on Heidi The Ride, the new wooden roller coaster in the company Plopsaland. After the record year in 2014, with the successful musical '14 -18 'and appreciated worldwide feature film Maya the Bee, in 2015 there was a low point , with the K3 exchange and a million internal fraud.
But in 2016 the trolley up again and went 100 hesitating Studio itself. The company behind entertainment figures such as K3, Bumba, Ghost Rockers and Maya Bee jacked up its sales by 7 percent, to 161 million euros. The peak in 2014 (176.6 million euro) is thus still out of reach. But CEO Hans Bourlon is satisfied with the recovery . Also, with the operating cash (EBITDA) again went in the right direction: +18 percent to 56.7 million euros.
'Opportunities'
Studio 100 sees himself as following the dip of 2015 launched in the coming years. From now on, only it goes up, it sounds ambitious at Bourlon. "In 2017 we will again grow. The following year, again and again the next year ", sounds at the head of company from Schelle.

Studio 100 is "actively seeking opportunities ' for new cuttings amusement park in Germany. In the United Kingdom and the United States delves Studio 100 again to acquisitions catalog of media. In the three countries, Studio 100 already engaged with some series on the screen. Content is always the fuel. We are now seeing in the United States, with some remakes of Maya the Bee, Wickie and Heidi, video streaming service Netflix ', so Bourlon declares ambition.
Studio 100 also now becoming more pressing his mark on the UK. In January Studio 100 took a majority stake in the German M4E, owner inter alia Miffy . "This group is complementary to us, because they operate in countries which we were much less. They have links in the UK children's channel Nickelodeon and other channels. "
Meli
That growth should partly come from the theme park leg, is no surprise. Which is by now of immense importance for Studio 100. In 1999, the group ventured for the first time on the market, with the acquisition of Family Theme Meli. Some twenty years later, the theme parks are already taking 45 percent of group sales on their behalf. They are the ideal buffer against volatile swell in the media sector.
But Studio 100 thus has greater ambitions than the six parks, plus a construction that has already now in Belgium, Netherlands, Germany and Poland. Germany thereby thus tops the priority list. Furthermore, in the short term, though a few things in the pipeline for the existing parks.
water Parks
In late start at Plopsaland the construction of a luxury hotel with 127 rooms, with a price tag of 20 million euros. The site also get fifty rentals and maintains a site with which it will cover all price ranges. "Before Plopsaland was just a day trip in the future it will be a multi-day destination," makes financial director Koen Peeters strongly.
Studio 100 not only expands abroad, it also has new locations in Flanders in sight. "The board has given the green light yet sure to open two new water parks such as Aqua plop in Belgium," says Bourlon. Where that come exactly about running currently still negotiating with cities and municipalities. In local media already appeared Left and Deurne as possible options.
K3
The growth of the theme park division is not the only challenge that Studio 100 has on his plate. The combination show of the 2015 and 2016 figures show that it is crucial to keep the relaunched K3 train on the tracks. Studio 100 does not opgesplitse results for the girls trio, but the dip in 2015, the year of the K3 exchange suggests that they are still very hard to weigh it and we Schelle.
"In 2015, the power went out the old K3. That means taking back stocks and investing heavily, "Bourlon says. "The farewell tour, which attracted 450,000 visitors, then came back in the books of 2016." That caused it to revive. It is now important to the hype surrounding a new K3 longer life giving, acknowledge Bourlon. "We have enough experience to continue to innovate and broaden the product so that it becomes a classic over time," Bourlon is committed thereon.
360 degrees
Central to this is the "360-degree model: extending songs and other content to movies, merchandise and now become very important theme leg. For autumn gambling Studio 100 K3 for example in the new film 'K3 Love Cruise. " That does not happen on December 13, before the start of the Christmas holidays, in the halls.
In that 360-degree model plays digital increasing its role. Since spring 2016 Studio 100 works on his virtual presence. Its digital platform Wanagogo, an ad-free on-demand service and a kind of Netflix for Kids', has since been available to customers of Proximus TV. How important Wanagogo though for Studio 100 is difficult to estimate because the company releases no breakdown of the digital activities. "Their share of sales is growing," Bourlon decision.
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